Pakistani Hit ‘#Blockbuster’ Trends in India, Celebrating Cross-Border Success

The viral hit “Blockbuster” from Coke Studio Pakistan’s season 15 is resonating beyond borders, captivating audiences in India and beyond. Released in May, the song has swiftly captured hearts with its folk-infused melodies and dynamic performances.

Crafted by Pakistani artists Zulfikar Jabbar Khan (Xulfi), Umair Butt, rapper Faris Shafi, and Shamroz Butt, “Blockbuster” features the vocals of Faris, Umair, and the all-female Gharwi Group—Abida, Rooha Rawal, Sajida Bibi, and Saba Hassan.

The music video, shot in a single take, showcases vibrant performances and includes a captivating dance sequence choreographed by Norwegian hip-hop/urban dance group, Quick Style. Founded by Norwegian-Pakistani twins Suleman and Bilal Malik, along with Norwegian-Thai Nasir Sirikhan, Quick Style’s choreography adds another layer of appeal to the song.

Since its release, “Blockbuster” has amassed over 19 million views on YouTube and has made waves internationally. In India, the song has gained traction on platforms like Spotify, where it trended among top songs. Indian listeners have taken to social media to express their appreciation, bridging cultural divides with comments like, “Divided by history… together by Coke Studio.”

Further extending its reach, the song was featured in a TikTok video celebrating French footballer Kylian Mbappe, posted on FIFA’s official account. This global recognition underscores the song’s universal appeal and the power of music to transcend boundaries.